Politique de confidentialité

Last Updated: Wednesday, June 10, 2026 at 8:35 PM

1. Introduction

Welcome to BW Luxe ("Company", "we", "our", or "us").

We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, store, and protect your information when you visit our website, purchase our products, or otherwise interact with our services.

By accessing or using our website, you agree to the collection and use of information in accordance with this Privacy Policy.

2. Information We Collect

Personal Information

We may collect the following personal information:

  • Full name
  • Email address
  • Phone number
  • Billing address
  • Shipping address
  • Payment information
  • Order history
  • Customer support communications

Automatically Collected Information

When you visit our website, we may automatically collect:

  • IP address
  • Browser type and version
  • Device information
  • Operating system
  • Referral URLs
  • Pages viewed
  • Time spent on pages
  • Website activity and interactions

Marketing Information

We may collect:

  • Newsletter subscription preferences
  • Marketing communication preferences
  • Responses to surveys and promotions

3. How We Use Your Information

We use your information to:

  • Process and fulfill orders
  • Provide customer support
  • Manage your account
  • Deliver products and services
  • Communicate order updates
  • Improve our website and services
  • Detect and prevent fraud
  • Comply with legal obligations
  • Send promotional communications (where permitted by law)
  • Analyze website performance and customer behavior

4. Legal Bases for Processing (GDPR)

If you are located in the European Economic Area (EEA), we process personal data based on:

  • Your consent
  • Performance of a contract
  • Compliance with legal obligations
  • Legitimate business interests
  • Protection against fraud and abuse

5. Sharing Your Information

We do not sell your personal information.

We may share information with:

Service Providers

  • Payment processors
  • Shipping carriers
  • Website hosting providers
  • Analytics providers
  • Email marketing platforms
  • Customer support tools

Legal Requirements

We may disclose information when required by:

  • Applicable laws
  • Court orders
  • Government authorities
  • Regulatory agencies

Business Transfers

If our business is sold, merged, or reorganized, your information may be transferred as part of that transaction.

6. Payment Information

Payments are processed through secure third-party payment providers.

We do not store complete credit card numbers on our servers.

Payment providers process your information according to their own privacy policies and security standards.

7. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Operate our website
  • Remember user preferences
  • Analyze website traffic
  • Improve user experience
  • Deliver relevant advertising

Types of cookies may include:

  • Essential cookies
  • Functional cookies
  • Analytics cookies
  • Advertising cookies

You can control cookie settings through your browser preferences.

8. Third-Party Services

Our website may contain links to third-party websites.

We are not responsible for the privacy practices, content, or security of third-party websites.

We encourage users to review the privacy policies of any third-party services they visit.

9. Data Retention

We retain personal information only as long as necessary to:

  • Fulfill orders
  • Provide services
  • Comply with legal obligations
  • Resolve disputes
  • Enforce agreements

Retention periods may vary depending on applicable legal requirements.

10. International Data Transfers

Your information may be processed and stored in countries outside your country of residence.

Where required by law, we implement appropriate safeguards to protect personal information during international transfers.

11. Data Security

We implement reasonable technical, administrative, and organizational security measures to protect personal information.

These measures may include:

  • SSL encryption
  • Secure payment processing
  • Restricted access controls
  • Monitoring and security systems

However, no method of transmission over the Internet is completely secure, and we cannot guarantee absolute security.

12. Your Privacy Rights

Depending on your location, you may have rights including:

Right to Access

Request access to personal information we hold about you.

Right to Correction

Request correction of inaccurate information.

Right to Deletion

Request deletion of your personal information.

Right to Restrict Processing

Request limitations on how we use your information.

Right to Data Portability

Request a copy of your information in a portable format.

Right to Object

Object to certain processing activities.

Right to Withdraw Consent

Withdraw consent at any time where processing is based on consent.

To exercise these rights, contact us using the information provided below.

13. Children's Privacy

Our services are not directed toward children under the age of 13 (or the minimum legal age in your jurisdiction).

We do not knowingly collect personal information from children.

If we become aware that we have collected information from a child without appropriate consent, we will delete such information promptly.

14. Marketing Communications

You may opt out of receiving marketing emails at any time by:

  • Clicking the unsubscribe link in emails
  • Contacting us directly

Even if you opt out of marketing communications, we may still send transactional messages related to orders or account activities.

15. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you may have rights to:

  • Know what personal information we collect
  • Request deletion of personal information
  • Correct inaccurate information
  • Limit certain uses of sensitive information
  • Non-discrimination for exercising privacy rights

To exercise these rights, contact us using the details below.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Changes become effective when posted on this page.

We encourage users to review this Privacy Policy periodically.

17. Contact Information

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

BW Luxe
Email: bwluxe1@gmail.com
Website: www.bwluxe.com

By using our website and services, you acknowledge that you have read and understood this Privacy Policy.